SEO or Search Engine Optimisation if you like a mouthful is the dark art of manipulating money from clients pockets to just 'flip a switch' and make their website top of Google. And if they stop paying you the website will disappear into infinity forever. Modern day extortion or highway robbery.
That's the opinion of business / website owners only 6-8 years ago. And even now some will tell you "don't waste your money".
Well, things have changed a little. Some SEO houses still charge big companies big money promising the world, but in reality do you really need to spend money? Do you really need someone else doing your SEO? You can not just 'flip a switch' to trigger your SEO, but a little insight and an on going strategy will pay dividends. SEO is not an overnight project. It is a long term online advertising and marketing part of your life, just like your business.
So, where do you go from here. Well, education is key, knowledge is power, the old sayings ring true. If you want to learn read on. If you want to chat SEO give us a call on 07814372756
Here is todays top tip......
1) Does your domain name contain your product or business keywords? i.e. If you are a car garage carry out repairs to vehicles and you are called 'Back Street Autos' based in Manchester what would you choose as a domain?
www.backstreetautos.co.uk or http://www.carrepairsmanchester.co.uk
Most people would say go with your company name. We would say go with the name that includes your keywords. Keywords get searched more than your company name. It would be silly not to include them.
If you are worried you have chosen the wrong name in the past (like millions have) then first thing is don't panic. Secondly, speak to a web designer or SEO house to get you back on track.
SEO is not rocket science its knowing what you need to do to get the best out of your online website / blog / facebook page and advertising revenue.
If you need SEO Express to carry out a full analytic report on your current website either call us on 07814372756 or visit Stockport SEO Express for more information.
So, where do you go from here. Well, education is key, knowledge is power, the old sayings ring true. If you want to learn read on. If you want to chat SEO give us a call on 07814372756
Here is todays top tip......
1) Does your domain name contain your product or business keywords? i.e. If you are a car garage carry out repairs to vehicles and you are called 'Back Street Autos' based in Manchester what would you choose as a domain?
www.backstreetautos.co.uk or http://www.carrepairsmanchester.co.uk
Most people would say go with your company name. We would say go with the name that includes your keywords. Keywords get searched more than your company name. It would be silly not to include them.
If you are worried you have chosen the wrong name in the past (like millions have) then first thing is don't panic. Secondly, speak to a web designer or SEO house to get you back on track.
SEO is not rocket science its knowing what you need to do to get the best out of your online website / blog / facebook page and advertising revenue.
If you need SEO Express to carry out a full analytic report on your current website either call us on 07814372756 or visit Stockport SEO Express for more information.
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